[DOWNLOAD] "Beyond Ethical Consumption" by Gianluigi Guido, M. Irene Prete, Marco Pichierri, Giovanni Pino & Alessandro M. Peluso " eBook PDF Kindle ePub Free
eBook details
- Title: Beyond Ethical Consumption
- Author : Gianluigi Guido, M. Irene Prete, Marco Pichierri, Giovanni Pino & Alessandro M. Peluso
- Release Date : January 31, 1899
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 4452 KB
Description
This book examines what happens when consumption – originally based on ethical issues – becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.